The World Cup that was: a look back through social media
On Sunday, Germany held the World Cup aloft after scoring a goal in extra time. Somewhat surprisingly, the final wasn’t the most tweeted event of the 2014 tournament: that....
Bigger than the Superbowl: the World Cup breaks viewing records
It’s official: more people in the US are streaming the World Cup than this year’s Superbowl, so it’s no surprise sports channel ESPN this week reported a 46% increase....
Brands are big winners in the ‘first social media World Cup’
This article was originally published on The Conversation, 19 July 2014 by Darryl Woodford & Katie Prowd The 2014 World Cup has already seen a significant volume of Twitter....