The World Cup that was: a look back through social media
On Sunday, Germany held the World Cup aloft after scoring a goal in extra time. Somewhat surprisingly, the final wasn’t the most tweeted event of the 2014 tournament: that....
Bigger than the Superbowl: the World Cup breaks viewing records
It’s official: more people in the US are streaming the World Cup than this year’s Superbowl, so it’s no surprise sports channel ESPN this week reported a 46% increase....
View from Brazil: Twitter as a tool for protest – and procrastination
Twitter activity this week, just like the World Cup, has definitely not slowed since the opening match. Here, we look at the shift in conversation as the tournament begins....
Brands are big winners in the ‘first social media World Cup’
This article was originally published on The Conversation, 19 July 2014 by Darryl Woodford & Katie Prowd The 2014 World Cup has already seen a significant volume of Twitter....
Unaffiliated Brands capitalise on World Cup through Social Media
This was originally written as a pre-tournament column for The Conversation. Sections of the below will appear in later articles, however we are posting it here in its entirety. by....