Brands are big winners in the ‘first social media World Cup’
This article was originally published on The Conversation, 19 July 2014 by Darryl Woodford & Katie Prowd The 2014 World Cup has already seen a significant volume of Twitter....
Unaffiliated Brands capitalise on World Cup through Social Media
This was originally written as a pre-tournament column for The Conversation. Sections of the below will appear in later articles, however we are posting it here in its entirety. by....
Twitter Excitement Index & Aussie TV Premieres
Welcome to another week of Telemetrics updates. In this blog we’ll take a quick look back at the last set of ‘predictions’, explore the Twitter Excitement....
The Week in Telemetrics: Advanced Metrics & Fine-Tuning
A new week, and so time for an update on progress in Telemetrics. In general, the last 10 days has primarily been concerned with adding additional fields and detail to our....
Introducing Telemetrics: The Weighted Tweet Index
Back in October, as I was flying to and from Denver for the AoIR conference, I was reading a number of books about sporting metrics, In one of these, “Trading Bases”,....
Spotting Fake Followers: Aussie Band “The Contagious”
A few days ago, in the Wall Street Journal, Jeff Elder described bought followers on Twitter, and those who create and purchase them. One of the examples he cited was an Australian....
MEAA Centenary Lecture & Panel Discussion
On Wednesday, November 27, the 2013 MEAA Centenary Lecture & Panel will take place at The Edge at the Brisbane State Library from 4pm. Please see the program details below. These....
Australian Reality TV on Twitter: A Two Horse Race
Last weekend provided an opportunity to compare the three currently running Australian reality television series, and their social media presence, with Big Brother Showdown....
Big Brother 15, West Coast Viewers & Guilt by Association
Over at my own blog, I have been running an almost-daily series of posts looking at the current US reality series “Big Brother”, now in its 15th incarnation in the US....
A Month of Vines: An early look at Vine through Twitter
With my CCI colleague Jean Burgess, we have recently been tracking the development and use of Vine through our existing Twitter tools. More on accessing and tracking Vine....